About the Guide

Have you ever wondered what it would be like to lead messaging and communications for a brand, organization, or individual through both crises and opportunities?

In this guide, you'll learn how specializing in Public Relations Leadership while pursuing your online master’s degree in Integrated Marketing Communications at WVU can give you the confidence, skills, and vision you need in order to:

• Lead your company’s public relations team
• Launch your own public relations firm
• Prepare for and manage communication crises more effectively
• Evaluate and report on the impact of your PR and executive communication efforts