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a guide to creative strategy

About the Guide

Whether you’re the graphic designer at a small business or even the creative services manager at a large institution, it's easy to get typecasted as a creative. A specialization in Creative Strategy within the context of a graduate marketing communications degree can help you earn a spot at the strategy table at your business!

In this resource, you'll learn how specializing in Creative Strategy while pursuing your online master’s degree in Integrated Marketing Communications at West Virginia University can give you the confidence, skills, and vision you need in order to:

  • Become a creative director
  • Work with or lead other creatives and marketers
  • Earn your place at the strategy table at every stage of a campaign
  • Capture the brand and story of your clients in cohesive, compelling ways

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