About the Guide
Whether you’re the one-person marketing team at a small business, the social media specialist at a large company, or a marketing professional who wants to move into one of the most dynamic and important fields of 21st-century marketing, the proper use of digital and social media is crucial for your long-term career success.
In this guide, you'll learn about the benefits of specializing in Digital and Social Media within the greater Integrated Marketing Communications graduate degree at WVU. You'll learn about the following (and much more!):
- Becoming a social media specialist
- Working with or leading social media specialists
- Tracking and demonstrating the ROI for your digital marketing efforts
- Crafting integrated social media marketing campaigns
A Guide to Creative Strategy
An Area of Emphasis in the online M.S. in IMC
A Guide to Data Marketing Communications
An Area of Emphasis in the online M.S. in IMC
A Guide to Healthcare Communications
An Area of Emphasis in the online M.S. in IMC
A Guide to Public Relations Leadership
An Area of Emphasis in the online M.S. in IMC
A Guide to Management
An Area of Emphasis in the online M.S. in IMC
A Guide to Higher Education Marketing
An Area of Emphasis in the online M.S. in IMC
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