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a guide to data marketing communications

About the Guide

Marketers today are attempting to thrive in a world that’s filled with emerging technologies, increasingly intelligent analytic tools, and an unprecedented amount of user information. But the rate of innovation has resulted in a marketing industry full of experimenters — instead of experts.

By downloading this guide, you'll find out how augmenting your Integrated Marketing Communications graduate degree with a specialization in Data Marketing Communications can help you master how to leverage important data. In this guide, you'll learn more about:

  • Marketing from a data-driven perspective
  • Programmatic buying and automation technology
  • Mastering the art of data visualization
  • Segmenting audience strategies

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