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About the Guide

Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging. If you're interested in pursuing a graduate degree and a career in Integrated Marketing Communications, this guide is a must read.

In this interactive resource, you’ll learn about:

  • How Integrated Marketing Communications differs from other comm/marketing degrees
  • Why WVU's customizable IMC curriculum is so valuable
  • Career outlook and salary projections for IMC professionals
  • WVU's dedication to affordable online learning
  • And much more!


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