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RCM DMC Guide eBook Cover-1

About the Guide

The discipline of Data Marketing Communications is often mistaken for the field of data science, or statistical analysis. In fact, DMC is not a heavy-mathematics program, nor is it about a deep analysis of raw statistics involving complicated software programs. 

By examining both the discipline of Data Marketing Communications and West Virginia University’s pioneer Data Marketing Communications graduate program, this resource seeks to provide marketing communications professionals with a practical solution to staying ahead of the competition and becoming a sought-after thought leader in the rapidly-evolving marketing industry.

We invite you to download this informative PDF today!

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