Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional business function through which a targeted audience senses consistent, persuasive, and reinforcing brand messaging. If you're interested in pursuing a graduate degree and a career in Integrated Marketing Communications, this guide is a must read.
In this interactive resource, you’ll learn about:
(Use arrows to browse through previews)
Your first step to becoming a Mountaineer is applying for admission. Our online application makes the process as convenient as possible.
Visit WVU either in person or through one of our many digital outlets. Be our guest for a few minutes or a day and get a feel for academic and student life.