The discipline of Data Marketing Communications is often mistaken for the field of data science, or statistical analysis. In fact, DMC is not a heavy-mathematics program, nor is it about a deep analysis of raw statistics involving complicated software programs.
By examining both the discipline of data-driven marketing and West Virginia University’s pioneer Data Marketing Communications graduate program, this resource seeks to provide marketing communications professionals with a practical solution to staying ahead of the competition and becoming a sought-after thought leader in the rapidly-evolving marketing industry.
We invite you to download this informative PDF today!
(Use arrows to browse through previews)