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RCM DMC Guide eBook Cover-1

About the Guide

The discipline of Data Marketing Communications is often mistaken for the field of data science, or statistical analysis. In fact, DMC is not a heavy-mathematics program, nor is it about a deep analysis of raw statistics involving complicated software programs. 

By examining both the discipline of data-driven marketing and West Virginia University’s pioneer Data Marketing Communications graduate program, this resource seeks to provide marketing communications professionals with a practical solution to staying ahead of the competition and becoming a sought-after thought leader in the rapidly-evolving marketing industry.

We invite you to download this informative PDF today!


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