About the Guide
Marketers today are attempting to thrive in a world that’s filled with emerging technologies, increasingly intelligent analytic tools, and an unprecedented amount of user information. But the rate of innovation has resulted in a marketing industry full of experimenters — instead of experts.
By downloading this guide, you'll find out how augmenting your Integrated Marketing Communications graduate degree with a specialization in Data Marketing Communications can help you master how to leverage important data. In this guide, you'll learn more about:
- Marketing from a data-driven perspective
- Programmatic buying and automation technology
- Mastering the art of data visualization
- Segmenting audience strategies
A Guide to Digital and Social Media
An Area of Emphasis in the online M.S. in IMC
A Guide to Data Marketing Communications
An Area of Emphasis in the online M.S. in IMC
A Guide to Healthcare Communications
An Area of Emphasis in the online M.S. in IMC
A Guide to Public Relations Leadership
An Area of Emphasis in the online M.S. in IMC
A Guide to Creative Strategy
An Area of Emphasis in the online M.S. in IMC
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