About the Guide

Does the idea of working in the world of education excite you? Have you ever wondered how you could develop the skills needed to thrive on a higher education marketing and communications team, or even a student recruitment and enrollment team?

Our digital guide to specializing in Higher Education while pursuing your online master’s degree in Integrated Marketing Communications can give you the confidence, skills, and vision you need in order to:

• Develop a higher education strategic communications or recruitment plan
• Work with or lead marketing, communications, or student recruitment teams
• Advance student-focused marketing to a multicultural, multigenerational audience
• Capture the essence of your institution’s brand and use it to attract students