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About the Guide

Healthcare is one of the most vital, complex, and technologically advanced industries. It needs skilled marketers to capture the deeply human side of the industry. If you ever thought about entering the healthcare industry, a specialization in Healthcare Communication could be perfect for you!

In this helpful resource, you'll find out how specializing in Healthcare Communication while pursuing your online master’s degree in Integrated Marketing Communications can give you the confidence, skills, and vision you need in order to:

  • Become a director of healthcare communication initiatives
  • Work with or lead other marketers in healthcare
  • Navigate the ethical and legal questions of a complex industry
  • Capture the essence of cause marketing and use it for both your organization and its story

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